Free         $ 0

Limited functionality. Non-commercial use only. Free updates to new versions.

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AliveColors Free

Subscription $ 20

Home         $ 20 per year
Business    $ 55 per year

You can opt for an annual subscription and always have the latest version.
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1-Year Subscription

Home      $ 55

Full functionality. Non-commercial (personal) use only. The lifetime license never expires. Includes 1 year of free updates to new versions.
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Home License

Business    $ 160

Full functionality. Commercial use is allowed. The lifetime license never expires. Includes 1 year of free updates to new versions.
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Business License